Aisen launched Washing Machine and Heating Products in Lucknow
: Aisen today announced the launch of Washing Machines, vast range of Trolley Speakers, Heating Products and a new range of LED TVs in Lucknow, Uttar Pradesh. Aisen is promoted by Vishal Video and Appliances Pvt Ltd. (VVAPL) a Rs.1200 crore conglomerate having manufacturing facilities in Noida.
One of the fastest growing consumer durables brand in India, Aisen conducted its Sales Network Meet in Lucknow, Uttar Pradesh. The company organized meetings and exchange of opinions with the Keyline distributors, dealers and resellers, inducting them on the several new launches in pipeline and also the plans for Diwali. The company underlined its marketing plan and product road map till Diwali in sync with the launch of heating products in less than a Month. Aisen also announced that they will be entering the air conditioning market early next year.
Director of Vishal Video and Appliances Pvt Ltd.(VVAPL) Mr. Karan Agarwal said, “We are excited by the launch of our products in Lucknow and look forward to deliver latest technology and feature rich products to our customers. We follow the principle of ‘customer first’ and continuously work towards offering latest products to suit the changing lifestyle of today’s progressive customers.”
Aisen was first introduced in U.P. in 2014 with room air coolers and in very first year it became 2nd best brand as reported by ORG-JFK. Since then it is continuously spreading its wings in various other parts of country and as of today is present in 12 states. In 2017, LED TV and Speaker Systems were added to the product portfolio and 2018 saw the introduction of washing machines.
All Aisen products come with latest features and technological advancement with a promise to deliver delightful experience to consumers. Aisen products carry promise of reliability and durability and come with additional warranty, setting a new benchmark in the industry. Aisen is the first and only brand to offer 2 years warranty on air coolers. Recently, Aisen was conferred with the “Most Promising Brand 2018” award by Economic Times.
Aisen is committed to its social responsibility and on behalf of all its employees; it has contributed Rs. 11 lakh towards the Kerala relief flood. Also, it has announced that it would be gifting its 65” LED TV to all the Gold medal winners in the recently concluded Asian Games.