Amazon India signs MoU with Uttar Pradesh’s Khadi & Village Industries Board

Lucknow, February 20, 2018: In line with its vision to transform the way India buys & sells, Amazon India today signed a Memorandum of Understanding (MoU) with Uttar Pradesh’s Khadi & Village Industries Board, a Government of Uttar Pradesh undertaking. As part of the MoU, Amazon India will educate, train & enable rural khadi artisans to directly sell their products to customers across the country. The portfolio online will include products such as khadi shirts, kurtas, dhotis, towels and gourmet food which hasa tremendous potential and demand in urban areas.
According to the Ministry of Commerce and Industry, textiles and apparel sector has made a significant contribution by providing both direct and indirect employment to almost 35 and 50 million Indians respectively, making it the largest employment sector after agriculture. This makes Khadi an even more important focus segment. Moreover, with the world moving towards natural and eco-friendly products there is an increasing demand for bio-degradable and organic products. Through this partnership, Amazon India and Uttar Pradesh Khadi & Village Industries Board intend to empower and generate livelihood opportunities and income for the rural artisans and boost the economy of the Khadi and Village industry. By bolstering digital connectivity of the artisans community, this collaboration will help them be a part of and benefit from India’s booming digital economy. With the option of selling products online, rural artisans will be able to expand their reach, fetch an appropriate price for their unique products, which in-turn will help raise their overall standard of living.
Close to 80% of the rural population in Uttar Pradesh is dependent on agriculture to whomKhadiis another sourcethat can further increase their income and employment by using the available raw material. Amazon India, as part of the pilot, started conducting work shops since October 2017 in collaboration with Khadi Board to educate Khadi Societies and Village Industries in multiple locations such as Kanpur, Varanasi, Ghaziabad and Lucknow on e-marketing and online selling. Amazon India has conducted workshops for over 150 societies and has started onboarding artisans on the marketplace. Through the partnership,8 Khadisocieties impacting many rural artisans are currently active on showcasing 400+ products.
Sharing his views on the initiative, Shri. Satya Dev Pachauri, Hon’ble Minister, Khadi& Village Industries, Government of Uttar Pradeshsaid,“Khadi- India’s signature fabric has seen a new wave of acceptance from customers in the last few years. There are thousands of weavers and artisans who bring this craft to life through their skills. We believe that e-commerce is the best suited way for these artisans to reach customers across the corners of not only this country but the world. We are happy to partner with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector. This venture into the online commerce space truly supports government’s ‘Digital India’ initiative and we look forward to providing our support to Amazon in this journey.”
Talking about this partnership, Mr. Avinash Krishna Singh IAS, CEO, Khadi& Village Industries Board, Government of Uttar Pradesh said, “With Khadi becoming more popular among modern customers, it’s very important to understand their ever changing tastes and preference. This is where e-commerce can play a crucial role provide such insights to further improve our product offerings. Through this partnership with Amazon India, we want to provide maximum opportunities to these khadi societies and village industries and support their growth.”
Mr. Navneet Sehgal IAS, Principal Secretary, Khadi& Village Industries, Government of Uttar Pradeshsaid, “This partnership will help promote our products to a larger customer base and in turn boost sales which will be motivating for ourrural artisans. With their rich experience and deep understanding of consumers, Amazon India can really make a difference in facilitating these gifted artisans & craftsmen to take advantage of the growing digital economy.”
“In line with our vision to transform the way India buys and sells, Amazon India has been continuously working towards enabling more and more sellers, weavers and artisans to embrace online selling and become profitable. To support the surge in demand for Khadi products in the last few years, we are very happy to partner with Uttar Pradesh Khadi & Village Industries Board to take these products to millions of loyal Amazon customers. Through training, marketing, selling and delivery of various khadi and village industries products, we seek to drive disruptive change and transform the lives of rural artisans from across the state. We look forward to offering them the most comprehensive suite of seller services and requisite tools in their new digital journey,” said Gopal Pillai, Director & GM, Seller Services, Amazon India.
Amazon India, over the course of one year, has partnered with various government bodies like DC Handloom, Ministry of Textiles, The Tribal Cooperative Marketing Development of India (TRIFED), Government of Telangana, Government of Nagaland and National Skill Development Corporation (NSDC), Gujarat Tribal Development Departmentto supplement the efforts of the government to uplift artisans & SMEs across the country. The company has created specialized training modules, conducted workshops with on-ground staff and shared learning resources to help them start & grow their businesses online.
With its flagship initiatives like Seller University that trains and nurture sellers, Service Provider Network, a pool of third party vendors to support sellers in their online journey and logistic support through programs such as Easy Ship, has rolled out several such initiatives and has been working extensively to meet different business requirements of sellers and small entrepreneurs and help them grow their business profitably online.
About Uttar Pradesh Khadi& Village Industries Board
For the overall development of Khadi and Village industry, The Uttar Pradesh Khadi& Village Industries Board was constituted as an advisory body under Uttar Pradesh Khadi Village Industry Act 10, 1960.Thereafter, above act was modified by Khadi Village Industry Board act number 64, 1966 which gave the Board the authority to implement the schemes of Khadi and Village industry in the state. Thus, Khadi and Village Industry Board were reorganized as an autonomous institution. The objective of Khadi and Village industry is to create maximum employment opportunity by establishment of small industry with low capital investment and strengthen rural economy.
The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
Afzal Ali Shah Maududi
Bureau Chief.

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